Whipsaw: Definition, What Happens to Stock Price, and Example

what is whipsaw

The first involves an upward movement in a share price, which is then followed by a drastic downward move causing the share’s price to fall relative to its original position. The second type occurs when a share price drops in value for a short time and then suddenly surges upward to a positive gain relative to the stock’s original position. To weather the volatility, experts recommend that investors stick to a long-term strategy that plays to their strengths and follow that strategy regardless of whipsaw movements. In terms of investment, another expert recommended investing in more stable sectors such as healthcare and avoiding more volatile sectors such as real estate.

If their expected holding period in a stock can be as long as ten years, or even forever, short-term drops that are corrected in a few days, weeks, or months simply don’t matter. If a trader opens a position because an indicator showed one thing and the indicator immediately changes to show a sell signal, the trader was whipsawed. So in the example above, if a trader had opened a position in COIN at $400, saw profits for a little while, and then had been stopped out by the drop to $328, the trader was whipsawed out of their position. Short-term traders can be whipsawed often, but long-term traders are likely to see better results due to their long time horizon.

More from Merriam-Webster on whipsaw

Swing traders use momentum indicators to ride momentum over a period of a few weeks. Whipsaw can hurt swing traders when they enter into a position at a bad time and the stock immediately whipsaws against them. Trend followers can be whipsawed out of a position if they buy when the stock is overheated. Seasoned trend followers using technical indicators like RSI to determine whether its time to buy or sell positions. While it may look like a sideways market, whipsaws imply that there are large up and down swings within a certain trading band.

Most experts were expecting significant volatility in the short term, and one recommended assuming a defensive position. However, they did also state that a long-term portfolio based on the stock would win out. Whipsaw patterns most notably occur in a volatile market in which price fluctuations are unpredictable. Day traders or other short-term investors are accustomed to being whipsawed. Those who have a long-term, buy and hold approach to investing can often ride out the volatility of the market and emerge with positive gains. Whipsaws can cause losses for traders by triggering closing trades, only to be reversed in short order.

For example, an investor may anticipate a downturn in the economy and purchase put options on the S&P 500. However, almost immediately after purchasing the put options, the market unexpectedly rallies, and the investor’s options quickly become “out of the money,” or worthless. In this case, the whipsaw occurs during a recovery phase, and the investor loses the investment. One way to identify if a stock is overbought or oversold is with the Relative Strength Index (RSI) technical indicator. RSI measures how quickly the stock is moving in either direction relative to what it did in the past.

Sometimes the price just jumps around without any apparent rhyme or reason. Such price action is characterized by trend line violations, false breakouts, and erratic behavior. Whipsaw comes from the “push and pull” action of the saw that lumberjacks use when cutting wood.

Levels below 30 are considered oversold and above 70 considered overbought. Stocks that are overheated are at the risk of a whipsaw because the further away they move from fair value, the fewer traders there will be to keep up the buying or selling demand on shares. When there aren’t enough and traders start taking profits en masse, a whipsaw can happen.

what is whipsaw

Traders are often stopped out when a market whipsaws, or moves sharply in one direction before returning to its original state. For example, a stock may whipsaw during an earnings announcement or other market moving event. This can execute stop-loss orders that close out positions, even as the stock subsequently rebounds.

British Dictionary definitions for whipsaw

For example, if a forex trader buys EUR/USD at 1.1200, and over the course of the day the price drops to 1.1050, the trader has been whipsawed. Stocks that are trending up but have an RSI in overbought territory could keep trending up, but they could also be due for a whipsaw to get back into normal territory. Evaluating what’s causing the recent surge in buying demand can determine whether you should wait for better RSI numbers. A trader is considered to be “whipsawed” when in a trade and the price is moving in one direction but then unexpectedly moves in the opposite direction. Certain technical indicators are useful in identifying a whipsawing market. Envelopes, momentum indicators, parabolic SAR, and the vortex indicator are some good examples.

At times, too many traders pile into these stocks and they get “overheated”. Overbought stocks are ones that have too much buying demand and have traded above their fair value. Traders use stop losses to protect themselves so that their broker https://www.day-trading.info/ will automatically sell a stock if it drops below a certain amount. This limits big losses, but in the case of whipsaw where the stock quickly decreases but then returns to an uptrend, it sells a position the trader may have otherwise held to.

  1. The tool dates back to the 15th century, but it was not until the 19th century that anyone thought to use the saw’s name figuratively to describe situations in which someone or something is doubly “cut,” or hurt.
  2. A whipsaw or pitsaw was originally a type of saw used in a saw pit, and consisted of a narrow blade held rigid by a frame and called a frame saw or sash saw (see illustrations).
  3. Stocks that are overheated are at the risk of a whipsaw because the further away they move from fair value, the fewer traders there will be to keep up the buying or selling demand on shares.

Almost immediately after purchasing the stock, the company releases a quarterly report that shakes investor confidence and causes the stock to decline in value by more than 10%, never to recover. The investor is holding the stock at a loss, with no option to sell the stock, effectively whipsawed. The origin of the term whipsaw is derived from the push and pull action of lumberjacks when cutting wood with a saw of the same name. A trader is considered to be “whipsawed” when the price of a security they have just invested in abruptly moves in the opposite and unexpected  direction. Trend traders buy stocks that have been going up and short stocks that have been going down.

What Is Whipsaw in Investing?

The saw blade teeth were angled and sharpened as a rip saw so as to only cut on the downward stroke. On the return stroke, the burden of lifting the weight of the saw was shared equally by the two sawyers, thereby reducing fatigue and backache. The authors state that a trader needs to adapt their trading style to leverage the different phases in the stock markets. They also suggest that investors select asset classes in different market regimes to ensure a stable risk-adjusted return profile. Conversely, some investors, specifically those who short sell, can face a whipsaw at the bottom of a market.

This can be profitable for swing traders who can catch momentum both up and down as the market oscillates. Buying long straddles in the options market is another strategy that can profit as prices move both up and down. Scalping is a type of daytrading where traders target a lot of small gains, quickly moving in and out of stocks.

A whipsaw is a slang term used by traders that describes the condition of a highly volatile market where a sharp price movement is quickly followed by a sharp reversal. A whipsaw or pitsaw was originally a type of saw used in a saw pit, and consisted of a narrow blade held rigid by a frame and called a frame saw or sash saw (see illustrations). This evolved into a straight, stiff blade without a frame, up to 14 feet long and with a handle at each end. A whipsaw is a type of hand-powered https://www.topforexnews.org/ saw worked by two people, one of whom stands on or above the log being sawed and the other below it, usually in a pit. The tool dates back to the 15th century, but it was not until the 19th century that anyone thought to use the saw’s name figuratively to describe situations in which someone or something is doubly “cut,” or hurt. Today, the word is commonly used when discussing financial crises or losses as well as ideological changes (as in government policy) that might “cut.”

What Is Whipsaw?

They wait for the whipsaw to happen and then jump into the stock after the sharp drop to pick up the move back up. A trader gets whipsawed if they buy a security immediately before its price drops or sell a security right before its price jumps, leading to losses. For example, when an investor goes https://www.forexbox.info/ long on a stock, the expectation is that the price will increase in value over time. However, there are many occasions when an investor purchases shares of a company at the top of a market rally. The investor buys a stock at its peak assuming that it will continue to post significant gains.

What is business turnover and how do you calculate it?

what is turnover

For instance, a low accounts receivable turnover ratio means a company’s collection procedures or credit-issuing policies might need to be fixed. However, the same company might be a retailer with a high inventory turnover ratio, which can indicate strong sales. The accounts receivable turnover formula tells you how quickly you collect payments compared to your credit sales. For example, if credit sales for the month total $300,000 and the account receivable balance is $50,000, then the turnover rate is six. The goal is to maximize sales, minimize the receivable balance, and generate a large turnover rate.

Basically, operating revenue is the total value of goods or services sold. Sales and turnover are sometimes used interchangeably to mean the same thing but are slightly different. Sales are the total value of products (goods and services) a business sells.

  1. When you sell inventory, the balance is moved to the cost of sales, which is an expense account.
  2. Businesses must calculate their turnover ratios and revenue during every financial year to ascertain their financial health.
  3. You will add the total value of your ending inventory with the starting inventory within a given period (which may be a month, quarter, or year).
  4. For example, businesses can earn more revenue by turning over their inventory frequently.
  5. Turnover refers to your total income (from sales and company burns) within a period of time while net profit refers to the earnings a business has after the deduction of expenses.

This tells you how many days it takes, on average, to completely sell and replace a company’s inventory. At least 80% of the fund’s net assets are invested in fast-growing companies or firms in up-and-coming industries, and it seeks to match the index’s performance on a daily basis. At the end of March 2023, the Rydex fund had an average turnover ratio of 812%. For example, a stock market index fund will have a low turnover rate since it duplicates a particular index and replaces holdings only when the index changes.

Financial turnover vs employee turnover

Her expertise is in personal finance and investing, and real estate. Gintaras is a fintech enthusiast with extensive experience working with startups in various industries, including cybersecurity, SaaS, and aviation. He has a passion for exploring new technologies and innovations in the financial industry and enjoys sharing his knowledge with others.

what is turnover

It simply tells you what percentage of stocks and other assets in the fund have been replaced in the course of the year. Revenue, on the one hand, helps the management of an organization come to the knowledge of its strength, market share, total sales, size, and customer reach. Revenue is an important component of every business income statement. It refers to the amount a business generates through the sales of its goods and services. Account receivable turnover looks into the rate at which a business recovers its debts. Both turnover and revenue are vital for companies and organizations because they measure and indicate performance for the financial year.

How to Read Turnover Ratio

If a fund’s turnover ratio is significantly out of line with that of comparable funds, it might be something to note. As a technical indicator, the turnover ratio itself has no intrinsic value. A high turnover ratio is not necessarily bad, nor is a low turnover ratio necessarily good. But investors should be aware of the consequences of turnover frequency. The price of your products and services is also needed to do your revenue calculations.

what is turnover

Additionally, revenue helps to express business confidence in terms of investment capital search. While both turnover and profit look at your total sales, profit also includes some important deductions that aren’t considered when measuring turnover. If you’re VAT-registered, make sure you exclude VAT when calculating turnover, as this sales tax technically belongs to HMRC rather than your business. Our tech-specialist brokerage team provide custom cover for high-growth companies with complex risks, web3, startups and scaleups in any stage of fundraising.

How do you calculate turnover of a company?

Turnover is how quickly a company has sold its inventory, collected payments compared with sales, or replaced assets over a specific period. Generally speaking, turnover looks at the speed and efficiency of a company’s operations. Profit looks at how much money the company makes after expenses. For instance, assume a mutual fund has $100 million in assets under management, and the portfolio manager sells $20 million in securities during the year.

Dictionary Entries Near turnover

It could be relevant to your research into mutual funds, however. If comparable mutual funds have higher or lower turnover ratios than the fund you’re looking at, it’s a signal to look further into the fund’s performance. You may find that it’s achieving better returns over time due to all of that activity, https://www.investorynews.com/ or lack of activity. If it’s not, you might look at rival funds for a better choice. Sum together the total values of your account receivable at the start and end of a specific financial period and divide them by two. Turnover refers to the summation of the sale of services or products within a period.

They are the indicators of a business’s financial performance within a financial period. Business turnover reveals the performance level of a business in terms of total sales. Perhaps the most common use of a turnover ratio is to measure the proportion of a company’s employees who are replaced during a year. A mutual fund’s turnover ratio shouldn’t be the sole basis of a decision to invest or devest in it.

What Is Portfolio Turnover?

These increased costs are passed on to the investors, and are reflected in the fund’s return overall. Check out the amount that comes through sales of goods and services and from other sources. You will add the total value of your ending inventory with the starting inventory within a given period (which may be a month, quarter, or year). However, turnover in itself is not a measure of success, as it doesn’t provide any information about profitability. You may also need to provide your turnover if you’re applying for a small business grant or loan, looking for funding or filing a tax return. Put simply, turnover is the total amount of money your business receives from the sale of goods and services – minus discounts and VAT.

Accounts receivable represents the total dollar amount of unpaid customer invoices at any point in time. Assuming that credit sales are sales not immediately paid in cash, the accounts receivable turnover formula is credit sales divided by average accounts receivable. The average accounts receivable is simply the average of the beginning and ending accounts receivable balances for a particular period, such as a month or year. For example, businesses can earn more revenue by turning over their inventory frequently. Assets and inventory turnover occur after flowing through the business, either through sales or outliving their useful life. On the other hand, if the assets turning over generate sales income, they bring in revenue.

The rate of turnover is $20 million divided by $100 million, or 20%. A 20% portfolio turnover ratio could be interpreted to mean that the value of the trades represented one-fifth of the assets in the fund. However, it might also indicate a need to investigate further and determine why the mutual fund needed to replace 20% of its holdings in one year. In some cases, the fund’s manager might be “churning” the portfolio, or replacing holdings to generate commissions.

A low employee turnover rate indicates that people seldom leave the company. A turnover ratio in business is a measurement of the firm’s efficiency. Total dollar value of all new portfolio assets (or value of portfolio assets sold, if that is the smaller), divided by monthly average net assets of the https://www.forex-world.net/ fund in dollars, times 100. Revenue helps with the operating profit ratio, net profit ratio, and gross profit ratio. Businesses record both turnover and revenue in their financial statements. Learn the key differences between turnover vs revenue and why they are each important for your business.

However, it can be useful to see how a particular fund’s turnover ratio compares with others of the same type of investment approach. In essence, turnover affects the efficiency of companies while revenue affects profitability. Businesses must calculate their https://www.dowjonesanalysis.com/ turnover ratios and revenue during every financial year to ascertain their financial health. Now you’ve mastered turnover, dig deeper into your company’s finances by calculating cost of goods sold, gross profit margin, net income, break-even point and ROI.

Trend Trading Strategy: How to Use It

what is trend trading

Each timeframe offers different opportunities and risks, and understanding this can greatly impact the success of your trades. The MACD crossover strategy involves using the MACD indicator to identify potential trend reversals. A bullish signal is generated when the MACD line crosses above the signal line, and a bearish signal when it crosses below. Identifying a trend involves analyzing price charts and observing certain patterns or signals. Look for consistent movements in one direction, indicated by a series of higher highs and higher lows in an uptrend or lower highs and lower lows in a downtrend. Identifying a trend early is crucial for maximizing the potential of a trade.

Usually, it is advisable to combine indicator strategies or come up with your own guidelines, so entry and exit criteria are clearly established for trades. If you like an indicator, research it further, and most importantly, test it out before using it to make live trades. Indicators can simplify price information, as well as provide trend trade signals or warn of reversals. They may be used on all time frames, and have variables that can be adjusted to suit each trader’s specific preferences. Ascending triangles (characterized by a flat top and rising bottom) and descending triangles (with a flat bottom and descending top) are continuation patterns.

While precise figures are elusive, some sources suggest that the Turtle traders collectively amassed over $100 million in profits. When an uptrend is identified, for instance, traders often enter into long positions, anticipating further price appreciation. Conversely, when a downtrend is confirmed, they may opt for short positions, positioning themselves to profit from falling prices. Trend following can be a profitable strategy, especially in markets with strong, sustained movements. However, its profitability depends on the trader’s ability to correctly identify trends and manage risks.

When opening a position, it’s important to first have an idea of what you want to trade. While some trend traders might choose to focus on one specific market, others diversify their opportunities by spreading their positions over a range of markets – gaining exposure to more trends. Moving averages are lagging indicators, which move slower than the market price. This means that MAs cannot be used to predict future trends, but rather, tell you what has happened previously.

Momentum Indicators

Moving averages help in identifying the trend direction, while RSI and MACD can signal trend strength and potential reversals. This crossover suggests a potential uptrend in the market and is seen as a buy signal by traders and investors. The RSI is a momentum indicator that measures the speed and change of price movements.

When the indicator moves above 70, the market is said to be ‘overbought’, and when it is below 30, the market is considered ‘oversold’. These levels are used by traders as signals that the trend might be reaching its maturity. A trend trader would enter into a long position when the fast EMA crosses the slow EMA from below, and enter a short position when the fast EMA crosses the slow EMA from above. Trading foreign exchange on margin carries a high level of risk, and may not be suitable for all investors. Before deciding to trade foreign exchange you should carefully consider your investment objectives, level of experience, and risk appetite. You could sustain a loss of some or all of your initial investment and should not invest money that you cannot afford to lose.

They are very useful for trend traders, as the direction of a MA can help confirm whether the market is moving up, down or sideways. When a market price is decreasing in value, it is said to be in a downtrend. A trend trader would enter a short position when the asset is falling to lower price points.

  1. Day traders might focus on shorter timeframes like minutes or hours, while swing traders may look at daily or weekly charts.
  2. For a downtrend and a short position, a stop loss is often placed just above a prior swing high or above another resistance level.
  3. Whenever the 50 and 200 EMA cross, they give us a hint of the market’s direction.
  4. It is based on the idea that markets have an element of predictability, so by analysing historical trends and price movements, a trader will be able to forecast what could happen in the future.
  5. The trading style revolves around the simple yet powerful concept of identifying and capitalizing on the prevailing direction of market trends.

The key is to look for a stronger indication of trend continuation, such as a breakout from a consolidation pattern. Weak trends require a more rigorous risk management strategy to protect against sudden reversals. Trading trends offer several benefits, including the potential for significant returns and the simplicity of the strategy. Trend trading aligns with the fundamental market principle that prices tend to move in a specific direction over time.

Trade together and learn alongside professional coaches on the markets in realtime

Trend trading strategies are popular in financial markets, and many traders have found success by identifying and capitalizing on them. In fact, some of the most successful and richest traders in the world are trend traders. By following the prevailing market trends and using technical analysis tools to make informed decisions, traders aim to profit from the price movements that align with these trends. The trend following algorithm is a systematic approach used in trend trading to identify market trends based on historical data.

what is trend trading

A key aspect of this strategy is to remain committed to the algorithm’s signals, even during periods of market volatility or when the trend appears to be changing. Trend analysis is the study of data to identify patterns or trends that can be used to make investment decisions. This type of analysis is typically used to analyze the performance of a particular security, such as a stock or bond, over a given period of time. By studying trends in data, investors can make informed decisions about whether to buy, sell, or hold a particular security.

Limitations of Trend Trading Strategy

Simple moving averages (SMA) and exponential moving averages (EMA) are widely used to determine trend direction and potential reversal points. A common strategy is to look for crossovers between different moving averages as a signal for entering or exiting trades. Trend following can be particularly effective in the stock market due to its propensity for prolonged trends. Stocks often trend based on company performance, industry developments, and overall market conditions. By using trend following strategies, traders can potentially profit from both rising and falling markets.

What Are the Risks of Trend Trading?

This system relied heavily on technical analysis, encompassing a variety of technical indicators and rigorous risk management techniques. A trend is the overall direction of a market during a specified period of time. Trends can be both upward and downward, relating to bullish and bearish markets, respectively.

With all their benefits, trend trading strategies have some downsides as well. Whenever the 50 and 200 EMA cross, they give us a hint of the market’s direction. On the other hand, when the https://www.fx770.net/ price is above these two indicators, we are in an uptrend and can look for BUY opportunities. In this article, we will share everything you need to know about the trend trading strategy.

Here we see a very strong uptrend, a response to a positive press release in the morning. The midday consolidation led to a massive rally and continuation in the afternoon. The trader could potentially exit when the RSI rises above 70 or 80 and then falls back below the selected level. The Turtle trading experiment in the 1980s is often credited with popularising the trend-trading system. The experiment was conducted by the legendary commodities trader Richard Dennis, who believed that trading skills could be taught and that anyone could learn to become a successful trader. Leveraged trading in foreign currency or off-exchange products on margin carries significant risk and may not be suitable for all investors.

The OTC Markets: A Beginners Guide To Over-The-Counter Trading

what is trading otc

Over-the-counter, or OTC, markets are decentralized financial markets where two parties trade financial instruments using a broker-dealer. Among assets traded in the over-the-counter market are unlisted stocks. When a company is unlisted, it is public and can sell stocks, just not on a security exchange such as Nasdaq or the New York Stock Exchange.

  1. A listed stock trades like a live auction, with buyers and sellers matching when they agree on a price.
  2. When you trade over-the-counter, you can also get access to larger companies like Tencent, Nintendo, Volkswagen, Nestle, and Softbank that aren’t listed on major U.S. exchanges.
  3. Although OTC networks are not formal exchanges such as the NYSE, they still have eligibility requirements determined by the SEC.
  4. Because they trade like most other stocks, you can buy and sell OTC stocks through most major online brokers.

There are ADRs, treasury bonds, mutual bonds, warrants, and of course, stocks. An OTC security doesn’t transfer to you from another trader. These days, in addition to providing quotation services, OTC Markets provides information. Its website has up-to-date information on news, volume, and price. In 1999, it became the first company to bring electronic quotation services to the OTC markets. The exact rebate will depend on the specifics of each transaction and will be previewed for you prior to submitting each trade.

FINRA also regulates the OTC Bulletin Board and OTC Link ATS. Those are systems through which broker-dealers post price and volume. Only broker-dealers qualified with FINRA are allowed to apply to quote securities.

Buying securities on the OTC markets

OTC markets are regulated by the Financial Industry Regulatory Authority (FINRA). These blanket statements make it easy to compartmentalize … but it’s important to be cautious. A company can trade on the Best Market and still be risky. Maybe they haven’t been caught doing something nefarious. FINRA provides oversight for trading on the OTC market and issues trading symbols. It requires public companies to report splits, reverse splits, name changes, and mergers.

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How Does an Investor Buy a Security on the OTC Market?

Alternatively, some companies may opt to remain “unlisted” on the OTC market by choice, perhaps because they don’t want to pay the listing fees or be subject to an exchange’s reporting requirements. OptionsCertain requirements must be met in order to trade options. Options can be risky and are not suitable for all investors.

what is trading otc

At that time, you could buy shares from your buddy in a coffee shop or a bar. Of course, we’re still talking about companies with little to no regulation. It wasn’t https://www.forexbox.info/ as easy to make sketchy deals with listed companies, though it still happened. You often see several minutes of movement in one direction before the price changes.

How Does Over-the-Counter (OTC) Trading Work?

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The OTC marketplace is an alternative for small companies or those who do not want to list or cannot list on the standard exchanges. Listing on a standard exchange is an expensive and time-consuming process, and often outside the financial capabilities of many smaller companies. Founded in 1993, The Motley Fool is a financial services company dedicated to making the world smarter, happier, and richer. The Motley Fool reaches millions of people every month through our premium investing solutions, https://www.currency-trading.org/ free guidance and market analysis on Fool.com, top-rated podcasts, and non-profit The Motley Fool Foundation. Finally, because of the highly speculative and higher risk backdrop of investing in OTC securities, it’s important to invest only an amount of money that you are comfortable losing. What’s more, with less publicly available information about the financials of the related company, investors must be comfortable with the inherently speculative nature of investing in this market.

A derivative is a financial security whose value is determined by an underlying asset, such as a stock or a commodity. An owner of a derivative does not own the underlying asset, in derivatives such as commodity futures, it is possible to take delivery of the physical asset after the derivative contract expires. Any estimates based on past performance do not a guarantee future performance, and prior to making any investment you should discuss your specific investment needs or seek advice from a qualified professional. Historically, the phrase trading over the counter referred to securities changing hands between two parties without the involvement of a stock exchange. However, in the U.S., over-the-counter trading is now conducted on separate exchanges. For example, penny stocks are traded in the over-the-counter market, and are notorious for being highly risky and subject to scams and big losses.

Bonds, including bonds bundled into ETFs, are not usually traded on centralized exchanges. Instead, most are exchanged OTC on the secondary market via broker-dealers. “Because there’s less regulation, they’re known to be targets of market manipulation where prices https://www.topforexnews.org/ can be manipulated. It involves a lot of risk because you’re buying typically less reputable securities. So there’s always the potential for negative returns,” she says. An over-the-counter derivative is any derivative security traded in the OTC marketplace.

Those are some of the key reasons that a company might file to list its stock over the counter. Because financial statements and other disclosures are vital to investors, investors should know if their OTC security is required to file statements and should be cautious if it’s not mandated to do so. Volatility profiles based on trailing-three-year calculations of the standard deviation of service investment returns.

Risks of Over-the-Counter Markets

The second-largest stock exchange in the world focuses on technology. The biggest stock exchange in the world has a long history. OTC Markets Group, the largest electronic marketplace for OTC securities, groups securities by tier based on the quality and quantity of information the companies report. The stakes are high, but the potential for tremendous gains is there. For any trading strategy, it’s important to have good risk management.

Recession vs Depression: Definition and Differences

what is the difference between a depression and recession

It also tracks company forecasts, noting how many companies have issued better or worse quarterly guidance. An “earnings recession” can often turn into a real-world recession, and sometimes serves as a canary in the coal mine. Although companies lay off workers even during boom times, the layoffs come much more often when corporate leaders start to feel squeezed. Maybe higher wholesale costs are starting to hurt their profit margins, or maybe demand has fallen for a key product.